Kitchen Cabinets

There are a considerable number of people who buy kitchen cabinets that are custom made to fit their particular size kitchen walls. Some of them come from as far away as Germany. I had a competitor who developed a kitchen remodeling business selling only cabinets made in Europe. It was a very successful business.

Personally, I never understood the lure of foreign made cabinets. When I asked, I was told they would last longer & they were "hand rubbed" Hand rubbed??? ?

So I started to tell my prospective customers that my cabinets were "hand rubbed" (They were, I rubbed them every day) Well , I started to sell more cabinets than I used to. People responded to that phrase like magic.

 The image of someone rubbing the surface of the cabinets to make them shine is something that sells. I wonder how often the average housewife hand rubs her cabinets after they are installed. My guess is, not often at all.

As far as lasting longer goes, I doubt it. But people don't replace cabinets because the old ones wore out anyway. It has been my experience that people want new colors, finishes, counter tops, appliances etc because they are tired of looking at the old. Maybe some of the hardware is missing & the kids have crayoned several of the drawers.

Remember, don't buy new cabinets unless they are "hand rubbed"

See my offer on the bathroom page if you are interested in remodeling your kitchen or bath. In a few days you get a new kitchen or bath & save a bunch of money doing it.